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GREENE KING IPA

Quality Accreditation

in association with Cask Marque

We’ll reward you for demonstrating your commitment to the quality of Greene King IPA. Mystery shoppers will be visiting IPA stockists* who will look for:

  • Availability: Is Greene King IPA on the bar?
  • Advocacy: Can bar staff describe and recommend?
  • Care: Is the quality top-notch?
  • Perfect Serve: How was the pint presented?

To become accredited, the quality of the beer is essential. The assessors will use a 10-point checklist that can be downloaded and printed here for your staff notice board. You can also watch a video showing what the visit will look like, and how to achieve the perfect score.



Your Reward

  • A “Thank You” letter from the Brewery.
  • A ‘Quality Assured’ wall plaque, showing your customers that you care about your cask ale.
  • Pump clip crowners for the bar.
  • Optimum yields and maximised profits.


Watch a ‘perfect score’ video


Download the 10-point checklist poster

*selected customers only

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