GREENE KING IPA
in association with Cask Marque
We’ll reward you for demonstrating your commitment to the quality
of Greene King IPA. Mystery shoppers will be visiting IPA stockists*
who will look for:
- Availability: Is Greene King IPA on the bar?
- Advocacy: Can bar staff describe and recommend?
- Care: Is the quality top-notch?
- Perfect Serve: How was the pint presented?
To become accredited, the quality of the beer is essential. The
assessors will use a 10-point checklist that can be downloaded and
printed here for your staff notice board. You can also watch a video
showing what the visit will look like, and how to achieve the perfect
- A “Thank You” letter from the Brewery.
- A ‘Quality Assured’ wall plaque, showing your customers that you care about your cask ale.
- Pump clip crowners for the bar.
- Optimum yields and maximised profits.
Watch a ‘perfect score’ video
*selected customers only