How do we use your personal data?
When you use our websites
If you fill out the ‘contact us’ form on our website, we will use the information we receive to contact you about the ways that Greene King could provide support to your organisation. If there are any offers and promotions that may be of interest to you, these will be discussed with you and data shared with particular third parties only with your consent.
Most of our websites use cookies. Cookies are small text files which websites store on the device you use to access our websites. Some cookies contain personal data. In general, we use cookies to run our websites, monitor their use and understand how our customers use them. See our cookie policy for more details.
When you request us to contact you to discuss your business plans with you to better understand your future needs
In order to anticipate the supply of our products we may discuss your business plans with you. In this instance we will ask for your name, business name, address, email address and telephone number. We may also record any other information relevant to our discussions.
When you open a new free trade account
When you open a new free trade account, we will ask you to complete an application form containing your name, address, telephone number, date of birth, the legal form through which you trade (eg sole trader, partnership or limited company) and, if you are paying by direct debit, your bank details. We will also ask for a copy of your passport, driving licence, recent utility bills and bank statements. If you have a trading history, we will also ask for statements from a previous supplier containing your name and address so that we can obtain trade references. So that we can confirm your creditworthiness we will undertake a credit check about you and as part of this process we will also undertake a search of the Land Registry or Register of Scotland when there is insufficient information from the credit check to establish creditworthiness.
In order to process your application, we will supply your personal information to credit reference agencies (CRAs) and they will give us information about you, such as your financial history. We do this to assess creditworthiness and product suitability, check your identity, manage your account, trace and recover debts and prevent criminal activity. We will also continue to exchange information about you with CRAs on an ongoing basis, including about your settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations. The identities of the CRAs, and the ways in which they use and share personal information, are explained in more detail at http://www.experian.co.uk/crain.
Greene King will continue to run periodic credit checks for the duration of the account to ensure ongoing creditworthiness is maintained.
We will also ask if you want to sign up for direct marketing, see when you sign up for direct marketing.
When we lend you money or sponsor your business
When we lend you money or enter a sponsorship arrangement with you we will ask for your name, address, previous address, address of any properties you own, telephone number, date of birth, bank details, lease copies and will ask for a copy of your passport and driving licence. We will undertake a credit check so that we can confirm your creditworthiness and as part of this process we will also undertake a search of the Land Registry or Register of Scotland when there is insufficient information from the credit check to establish creditworthiness or as evidence of the security you can provide to us.
We will use all of this information, as well as information from third parties to help us decide whether to lend money to you and whether to sponsor your business. Please see the section on who we share data with for more information.
When you act as a guarantor or provide security for a free trade customer
When you act as a guarantor or provide security for one of our free trade customers we will ask for your name, address, date of birth, telephone number and a copy of your passport and driving licence If you provide a guarantee we will record details of the guarantee or security that you provide.
When you sign up for direct marketing
When you use one of our services, we will ask you if you want to receive direct marketing from us. You don’t have to sign up for direct marketing – it’s your choice. We will not send you excessive amounts of marketing and every marketing message we send includes an easy way for you to opt out. We use the information gathered when you open a free trade account to personalise our direct marketing, such as by addressing you by name, and targeting our marketing based on your age, birth date and where you live.
If you opt out of direct marketing
You can opt out of receiving direct marketing at any time by following the unsubscribe instructions in any of our marketing messages or by contacting our team on solutions@greeneking.co.uk
When you order from us
If you want to purchase beers from us, via telesales or online (via www.greenekingorders.co.uk ) we can deliver them directly to you. To do this we will ask for your name, postal address, email address and payment details.
When you make a payment, sign a direct debit mandate or request a refund
In order for you to pay for any goods or services that Greene King provide we will need your bank details and may ask you to sign a direct debit mandate form. If you pay for anything with a payment card, we will ask for your name and the card number, start and expiry date, verification code (CVC). We will also need these details to make any refunds.
When we provide a retrospective discount to you
If we have agreed to provide you with a retrospective discount and you are not opening a free trade account we will ask for your name, address, telephone number and bank account details.
When we collaborate on a promotion
When we work together on a promotion in order to drive the sales of our beer in your pub, we will collect your name, address and email address and record the terms of the promotion we have agreed.
When you do some training with us via the Beer genius website
Please refer to the privacy notice on the www.beer-genius.co.uk website.
When we entertain you
When you sign up to receive information about our hospitality events or we invite you to one of our events we will ask for your name, address, telephone number, email address and date of birth. For certain events we may also ask for your passport details, dietary requirements and medical information in order make arrangements for you at the event.
When you submit queries or complaints
We will ask for your name, telephone number, email address and date of birth so that we can identify you and discuss your enquiry with you. We will also ask for any other relevant information, such as further information about you, your purchases and the nature of your query or complaint. We will use this information to take your enquiry and respond appropriately to it.
When we record telephone calls to our offices
We record some of the telephone calls we receive, including all of the calls to our free trade customer sales team, customer care department and credit control. We use the recordings for staff training and to refer back to if you question something we said or you make a complaint. If we intend to record your call, a recorded message will be played first to inform you before the recording starts.
When an accident occurs
If you are unfortunate enough to be involved in an accident during use of our products or services, we will ask for your name, address, phone number, age and any other details that relate to the accident, such as information about any relevant health conditions you have or any injuries or treatments you received.
When we ask for other people’s personal data
If you need to provide us with information about other people, either as part of the application process or at any other time during the course of your relationship with us, Please ask them to read this notice before you do so.